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ideas and contexts behind some of the best modernist logos of the past
This copy is a difficult one to get hold of due to its distinctive and striking cover by Ben Bos and and the feature article on Total Design
Corporate statement
Title: Top Symbols of the World
nor is one picture worth a thousand words
B3 Basic Design Elements and their Systems, 1976 LogoArchive Extra Issue ideas and contexts behind someDesign Systems for Corporations was a pioneering 13 volume series created by the CoCoMAS committee and published in the 1970s. The series was made up of an A, B and C sub set of publications with A14 covering aspects of design in retail, public transportation and Olivetti. C13, the final part, covered different systematic approaches taken by key Japanese businesses at the time. The B series was six volumes and an early effort to document the very best
