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Localized advertising: Campaigns adjusted visuals to match local culture while keeping the core identity intact

This approach addresses both, at the subconscious level where both habits were formed

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"Most importantly, when we increase these taxes, they must be significant, like this proposed $2 increase, otherwise the industry can easily absorb these increases with coupons and discounts, and won't help people quit." However, Molly Pfaffenroth, who represented the Washington Food Industry Association, said the bill could have an outsized impact on small retailers