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The chosen brand [therefore] must radiate a positive image that also rubs off on the consumer. But, Lorenzen also pointed out that a carefully curated brand image perhaps constituted the single most important attribute that elevates a cigarette brand into the luxury category

12 September 2021

Capri is known for its ultra-slim format and lighter profile, appealing to adults who prefer a delicate draw and a softer overall experience

Always smoke responsibly and adhere to all relevant smoking regulations and guidelines in your area

An opinion poll carried out by YouGov in 2024 for Action on Smoking and Health (ASH), a public health charity, suggested that 78 percent supported the idea of creating a smoke-free generation in the UK, while 52 percent of smokers supported raising the age of sale by one year every year