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Will the smokers who view funny commercials report that they are more likely to treat their butts like waste compared with smokers shown a boring poster with butts on the ground and a message that reads something like, Hey, dont do that

In fact, long-term smokers can expect their lifespan to be reduced by as much as 18 years, and they are three times more likely than non-smokers to die before the age of 70

Steeger CM, Harlow AF, Barrington-Trimis JL, Simon P, Hill KG, Leventhal AM

Theyre introspective and may seem distant, often lost in thought or quietly observing the world around them

Furthermore, we report the percentages and 95% CIs for respondents who selected each reason by sex, age, education, and occupation, for the top five most selected reasons, for the four cities combined