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Retrieved 4 June 2018

"The industry said they weren't going to market to kids but that has never stopped them before so we were monitoring because we never know what to expect from them," said study author John Pierce, a professor of family and preventive medicine and the director of the Cancer Prevention and Control Program at the Moores Cancer Center at the University of California, San Diego

[Accessed 31 May 2019.] [11]Tobacco Companies Target Black Teens With Candy-Flavored Cigars, Bloomberg.com

The number of puffs varies depending on the puff size and habits of the smoker

This research is a powerful reminder of the urgent need to address cigarette smoking as the leading preventable cause of death and disease in the UK