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During their visits, they were told that IQOS was designed for people to switch from traditional cigarettes, that traditional smokers rather than e-cigarette users would be more likely to enjoy IQOS without the unknown risks of vaping, and that IQOS was a safer alternative to smoking a marketing claim that IQOS was not allowed to legally make (see: The Road Ahead, p.8)

Wanting to stop smoking is one thing - but managing to do so can be another matter entirely

A logo on a cigarette pack is not just a brand mark

Plus, this rinse has been recommended as a bad-breath treatment for preventing dry mouth

Wait, do you want to pack more cigarettes