This might include health reasons, such as reduced risks of cardiac issues and cancer, improved fitness, reduced stress, and improved fertility, along with financial and social benefits
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Metrics of effectiveness may include changes in individual knowledge or attitudes (e.g., greater awareness of risks of menthol cigarette smoking, intention to quit), but these changes alone are not sufficient for this Challenge if they are not accompanied by measurable changes in behavior
If you're considering whether to make the switch from conventional cigarettes to e-cigarettes, one of the biggest factors is likely to be money
But quitting is difficult for many, and a small proportion of pregnant women continue smoking through gestation