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What Do Premium vs Regular Packs Contain

Their design significantly shapes how consumers perceive your cigarettes

The interesting aspect of this case is not so much the decision few would argue that the marks are too similar (except of course if this was your former licensee who had built up trading goodwill using your brand only to switch it to something arguably similar after selling counterfeit products of your own brand) but the lessons for licensors

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Marlboro Southern Cut Box In-store pricing snapshot Based on recent checks across 59 Costco warehouses reporting