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But anyone not born yesterday knows misinformation is far from some new weapon used on the masses

It involves the customer downloading your shops digital loyalty app, and signing up with their phone number or email address

Don't let Midtowns charm be overshadowed by wear and tear

In recent years, the rewards model has gained a Silicon Valley veneer: mobile-driven startups like Belly have helped put these kinds of rewards programs in tiny retail outlets, while big-name firms like Uber and Airbnb grew to multi-billion-dollar valuations on the backs of online referral programs that offered discounts every time a new customer downloaded and used the app

But in the end, it could not escape the fate of being punished