These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit
The idea behind this is to help clear things up for anyone who isnt sure how todays groups fit together
Now, as a proposed ban on menthol remains in limbo since the Biden administration put it on hold in December, lobbying and debate continues about how the ban would impact Black smokers
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Smoking cigarettes contributes to an extraordinary number of chronic diseases and cancers