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5.1 Potential Downsides Higher upfront cost A carton requires a bigger initial spend

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Bic is the most well known name in lighters and your customers will know the name the second they see it

[1] According to a 2008 study, the internal tobacco company documents found that makers of the largest menthol cigarette brands in the United StatesKool, Newport, Salem, Marlboro, and Camelformulated the menthol levels in their cigarettes, as well as their marketing strategies, to entice young people

Match Cigarettes to Your Routine Daily smokers usually value reliability, while occasional smokers may want something lighter