Before "Drum" hit, in late 1967, Capitol sent the group out on a promotional tour
Anti-smoking groups say tobacco companies are targeting the youth market by offering flavored cigarettes
The effort combined an aggressive, asymmetric strategy including a bold campaign on racial justice, along with disciplined message development, coalition coordination, paid and earned media, direct voter communication, and a statewide bus tour and press strategy to keep the focus on protecting kids and exposing the tobacco industrys long history of targeting young people and communities of color with flavored products, including menthol
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In addition, we also used two other types of variables as control variables for statistical inference analysis