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It is considered as one of the most terrifying Public Information Films to ever exist, that even just this advert is enough for many users, especially adolescents to quit smoking
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Drawing from some findings from our study Tobacco Endgame in Africa, I discussed the fact that though most African countries have endgame ready tobacco use prevalence statistics, and stakeholders in the region are supportive of the endgame movement, countries are not ready in principle largely due to the lack of political will, industry interference and allowing the introduction of new products that fall outside countries regulatory frameworks without an immediate attempt to expand such laws to cover these new products
The tobacco, on the other hand, is photo-realistic