Cigarette dimensions are governed by a combination of manufacturing efficiency, consumer psychology research developed over decades, and, increasingly, government regulation
If the team is able to prove that their method works with already-approved drugs, he notes, We don't have to go through the extensive approval process. If it works, he says, artemisinin grown by plants could be on the market within the next few years
"I knew so many people who couldnt get out of it," he said
It is also galling for Philip Morris to claim that it wants to create a smoke-free future while it fights proven strategies that can help achieve that goal
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