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Trade cards, of which these rose cards by Wills and Kensitas are examples, began in 1875 with an American tobacco company, Allen and Ginter producing cards of Baseball Players, Indian Chiefs and Boxers
Perhaps one of the most successful versions was the iconic 47 Apache
This not only suggests that tobacco industry public relations campaigns are working, theyre also muddying the debate by framing success of the policy in terms of immediate smoking reductions
'When I first started smoking it was around $11 for a packet of Marlborough Reds
When smoking enters the picture, this smooth system starts breaking down
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