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Cold turkey is the most effective way to quit, but reducing your number of cigarettes is still better than nothing

Why a Quitting Plan with Behavioral Support is Better Than Cold Turkey "Most people who try to quit smoking cold turkey are very determined and eager to quit at the beginning, then when the intense cravings hit, they relapse and feel worse about themselves and their habit, says Margaret Linn, addiction counselor and the tobacco dependence specialist at Amethyst Recovery Center in Florida

There are also a number of helplines that can offer support and advice, such as the NHS stop smoking service

For the week after the relapse, try harder than ever to stay busy and active, to avoid temptation, and to manage your stress

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