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SPECS AND MATERIALS: Dims: 4"D x 1.25" H
Do e-cigarettes have the potential to compete with conventional cigarettes
adults ages 18 and older smoked cigarettes, which is the lowest prevalence recorded since 1965 (116)
Those featuring the cowboy -- "an almost universal symbol of admired masculinity," as Leo Burnett wrote to Philip Morris's advertising director in a letter outlining the campaign -- drew the strongest response
and according to the federal Centers for Disease Control and Prevention, 1 in 4 high school students are current e-cigarette users, a rate that has more than doubled in the last two years
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