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Growing up, he says, My parents would say fags. They wouldnt say ciggies or cigarettes, itd be 20 fags, or a packet of fags. Martin admits, though, that today, its not quite the word on everyones lips that it was: An Irish or English person will still say, Can I get a fag off you? but people say smoke now a bit more you hear people saying, Can I get a smoke? So maybe its a generational thing

Perceptions and Use of the e-Cigarette Among University Students

The term "light" was introduced as a marketing strategy to suggest a healthier option, but research has shown that these cigarettes do not offer significant health benefits

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