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There are a couple of ways that cities could go about this: launch an educational campaign about how dangerously deceptive and toxic cigarette butts are and hope that such education helps smokers throw them away more thoughtfully in designated bins install prominently colored and marked bins specifically for cigarette butts levy heavy fines for throwing cigarette butts outside the bins make cigarette companies responsible for cleaning up cigarette butts off city streets Some or many of these ideas may or may not work, but the root cause of cigarette butts littering our streets is just one: the smoker

The most effective strategies combine immediate actions with longer-term solutions

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The complaint seeks damages on behalf of Sproule and others who smoke American Spirits because they have been deceived by claims, labels and advertising into regarding them as safer than other cigarettes. Descriptions such as additive-free, natural and organic, the lawsuit says, are patently deceptive, especially in todays market, where these terms have a potent meaning for the health-and-environmentally-conscious consumer. The company also exploits its marketing message in other ways, the complaint says, by selling its cigarettes in health food stores

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