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To find a market positioning that has every chance of success, you need to ask yourself the following questions: Can you negate direct competition by serving a customer profile that is currently poorly addressed by your competitors

The findings have direct implications for public health practice, school policy, and substance misuse prevention programming in resource-constrained and socially conservative settings

Flavor scientists highlight that this unique interaction is the reason behind menthol's appeal compared to other cigarette flavors, making it easier to start smoking and harder to quit

In some cases, the unintended costs may exceed the benefits policymakers hope to achieve

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